This ambitious Aelia Duty Free project was a great opportunity for us to showcase our capabilities. Due to the sheer size of the area, the Aelia Duty Free project was split into three phases. This particular Aelia Duty Free area in Luton Airport Airside is currently the largest in its network. Working with very tight deadlines, we managed to deliver an amazing store fit-out that relies on a cohesive space to integrate the high number of individual well known brands. The space is generous enough to allow large crowds of people to make their way through the store without it feeling too cramped and crowded. The department store never looks empty despite its size, but it’s rather welcoming and inviting. The shoppers are carried through the whole space by the placement of the merchandise, making the shopper journey exciting and rewarding.
The little details scattered throughout the store, such as the half Mini vehicle and the Jim Bim barrels, used to cleverly convey uniquely crafted brand stories add more charm to the overall feel of the place. Overall, we believe the whole department looks amazing and we couldn’t be prouder to have been part of it.