Environment designed by 212box
This was Clements first project for Christian Louboutin. The concession is within Harvey Nichols department store, but it still has the style and panache to feel like a free standing shop once you step over the demise line. Created by Christian Louboutin and Eric Clough of 212Box New York, the concept relied on a rich colour palette and choice of contemporary and antique furniture pieces from around the world. Acrylic pieces were used extensively which added a strong sense of space and light, ensuring the concession felt much larger than it actually was.
The project was full turnkey and built behind hoarding over a 4 week period.
The concession broke all records for first day and first week sales at Harvey Nichols.