Dennys Brands London is another project that bears the Clements Retail trademark. Located in Berners Street, Dennys is set to become the UK’s first “department store” for all clothing and footwear required by the UK hospitality industry. The store will also feature a much wider range of clothing for both front of house as well as back of house with brands including London Tailors, Dennys London, Joseph Alan and Le Chef to name a few. Having to accommodate large quantities of stock, the challenge to produce adequate unitary that would still emphasise both the merchandise and the shop was evident.
On working with Clements, Nick Jubert, Denny’s managing director, said:
“Dennys Brands were looking to open a Department store for Hospitality Uniforms with an emphasis on tailoring. We needed a modern high street suit retailer image for the units along with a contemporary building to put them in.
The choice of Clements being our front runner to supply our shop fitting was made with visiting the factory and seeing the quality of work being produced throughout the premises , from wood to acrylic to metal.
Every component was fully planned and detailed , with drawings to approve at every stage , which gave confidence that the outcome would match the design.”
Attention to detail has been crucial during the whole project, with all the fixtures and unitary being produced to a standard of perfection. By integrating materials such as wood, metal and acrylics into bespoke unitary, Dennys London conveys a very exciting brand story. The store is beautifully lit and strategically decorated to guide the customers through a shopping journey that will satisfy all needs.
All units have been manufactured and fitted to a high level of precision. Dennys Brands London is a store that boasts a friendly and relaxed atmosphere while providing a clear trajectory for the customer to follow. All in all, Dennys Brands marks a successful re-design story. Clements have worked with Dennys to install interesting fittings that are flexible in order to cater to all variations in their merchandise, as well as ensuring a high visibility for the customer.