Environment designed by Architecture & Associés
Although the pan-European design format is now into its 3rd year, the architects took their inspiration for the Mount Street store from Lanvin’s archives and combined imagery from different fashion periods reflecting Alber Elbaz’s unique collections. The effect is deliberately residential – almost casual – and has been designed to feel like a shopper is at home, with each room having a different aesthetic and atmosphere. The overall objective was for the store to look as though it had always existed and retained the timeless style of a Parisian boutique. Loyal Lanvin customers have come to expect these codes. To achieve this impression the materials were carefully selected by Lanvin, then developed by Clements and the architects to achieve an outstanding presentation. The architects were encouraged to work with existing features and finishes of the building and to retain original parquet flooring from the 1890’s and to introduce lacquered surfaces and radiused forms from the 1930’s. Concrete and steel added a contemporary edge.
128 Mount Street is a listed building in a prime conservation area within fashionable Mayfair. It was stipulated at the outset that all mouldings, cornices, dado panelling, flooring and fireplaces must be retained and no existing finishes removed. This called for quality renovation and refurbishment by the Clements team plus added expertise from appointed restorers and antique specialists. Bespoke free-standing furniture constructed in tainted metal and glass provides the perfect background for Lanvin’s merchandise. Antiques and chandeliers sourced at flea markets in Paris also give a unique aesthetic and final touch.
On the ground floor, sliding glass screens provide a view through to an array of merchandised props and antiques to appear as if the viewer is looking through a shop front – but internally.
Through careful and considered material selection, traditional craftsmanship and a close-knit team approach between client, architect and shop fitter, the overall objectives have been surpassed.