Munich represents the cultural heart of Germany – with shoppers from every age group and every nationality. The Michael Kors team wanted to find the perfect location as they knew that the Munich store – the first in Germany – would be Europe’s first Michael Kors Lifestyle flagship. The aim was to develop a store that was at once true to the Michael Kors aesthetic, true to Munich’s Bavarian heritage, and representative of the diverse type of shopper who would be walking through their doors…but staying close to the concept established throughout the 60 lifestyle stores in North America. Within this framework the use of white marble, macassar wood, polished chrome and linen wrapped pendants dominate the space.
As ever, the harmony between interior and product was paramount. Our role embraced the resolution of technical and creative issues in conjunction with New York and Munich and the ongoing development of fixture production, logistics and installation team deployment. Details of particular design interest are the classic black and white Ron Galella images of Robert Redford and Jackie Onassis and the vintage furniture wrapped in zebra hides. Vintage pieces include chairs by Milo Baughman, reupholstered in zebra stencilled cavallino and a coffee table by Ward Bennet in arabesco marble. Overall, the store is bright and timeless and even the stairways give the appearance of being part of an art gallery.
Given the strength and spending power of the competition it is always a challenge to deliver work that is inspirational, distinctive and fresh. But the international nature of the Michael Kors store delivery team – in New York and the UK – where shared ideas, boundary pushing production techniques and continuous value engineering ensure that everyone stays ahead of the game.
This endeavour has resulted in a beautifully crafted environment which is bright, spacious and uncluttered with an interior which shows unflagging attention to detail, superb manufacturing and installation and a persuasive impression of luxury.